I’ve seen website design trends come and go over the years. Sometimes what looks cool or cutting edge on a website isn’t the best solution for search engine optimization or the user experience. It’s important to balance the idea of a sharp design with the focus on achieving the goals of your website. I believe you can have both but you …
Mobilegeddon – What you need to know about Google’s Newest SEO Ranking Factor
In one short week the mighty Google Mobilegeddon will come upon us. April 21, 2015. The Mopocalypse. Digital Dooms Day. Will it be an instant SEO suicide for all websites that don’t have a “mobile-friendly” user interface or will it be an epic panic-inducing fail like Y2K? No way am I going to jump on any bandwagon with both feet, but I will …
Call to Action: Tips to Go from Good to Great
A potential customer has just arrived at your homepage. What next? Do they browse aimlessly? Or worse, click the little X in the corner after a brief glance? Let’s look at how you can snag those eyeballs and translate them into real results with an effective call to action (CTA). A CTA is a website element that encourages visitors to …
Why is a Custom Logo Design Essential?
Logos are often the thing we remember most about a company. Whether it’s McDonald’s golden arch, Nike’s swoosh, Target’s red dot, or another logo entirely – a simple logo can help us recognize a company instantly. It’s the foundation for all their branding and it gives people instant recognition, a first impression and a lasting feeling. But why is a custom …
2015 Website Design Trends
2015 is almost here, so let’s look ahead to some of the most widely accepted website trends to keep in mind so you can be successful in the new year. If you haven’t redesigned your website in the last 2 years, a ton has changed. Maybe it’s time to ring in the new year with an updated website with these powerhouse …
Website Design Tips for 2014
Having a well-designed website is about more than looking good. It’s about getting results. Here are some website design tips for 2014… The good news is that “getting results” is exactly what Google is hoping for you, so they reward good design with stronger SEO rankings. Did you know that many of Google’s ranking factors are focused on your site visitor’s …