“Why do you need a website?” I talk to small business owners every day and I am still a little caught off guard when they wonder if they really need a website… Of course I’m biased, but mind-blowing stats are also on my side…
Here are just a few:
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87% of U.S. adults use the internet (January 2014 Internet User Demographics)
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78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google. (Hubspot)
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88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Google Mobile Movement Study)
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By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Forrester Research)
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48% of people cited a website’s design as the number one factor in deciding the credibility of a business (Ironpaper)
Still not convinced?
Think about this:
A professional website never sleeps, never closes and it provides an outstanding first impression for your business when done right.
And even if you are a small organization or one-person show, you can have a sharp, updated site that is responsive to mobile devices for surprisingly little money and a very small time investment.
What else can a website do for you?
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Reach new potential customers you didn’t even know existed.
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Add income potential by selling online.
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Serve as a centralized hub for all your marketing efforts.
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Showcase your products and services with your branding rather than sharing the spotlight with competitors on a shared site.
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Engage your customers with valuable information so they see you as an industry leader and valuable resource (61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Blogher)
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Reduce your print and traditional marketing costs (direct them to your site instead!)
Did I miss anything? If you were skeptical about building your first website but took the leap anyhow, I would love to hear from you in the comment section below or contact us directly!
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