In one short week the mighty Google Mobilegeddon will come upon us. April 21, 2015. The Mopocalypse. Digital Dooms Day. Will it be an instant SEO suicide for all websites that don’t have a “mobile-friendly” user interface or will it be an epic panic-inducing fail like Y2K? No way am I going to jump on any bandwagon with both feet, but I will say one thing for sure – if you don’t have a mobile-friendly website by April 21st, you should still try to have one very soon!
What is Mobilegeddon anyhow?
So if you haven’t been reading every published word about Google’s new algorithm update like me since it was announced at the end of February (because YOU have a life), here are the details from the mouth of Google themselves:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.Official Google Webmaster Central Blog
What can you do about Mobilegeddon?
First, if you’re not sure if your site is “mobile-friendly” contact us for a free consult or click here to run a quick test. Next, if your site isn’t responsive or mobile-friendly, make plans for some big changes soon. If you can’t hit the April 21st deadline, at least get the ball rolling because even if you don’t experience immediate loss in rankings, you will soon. That I guarantee.
Because Google says so – plus it makes sense. Mobile viewership of websites is on the rise and Google is all about providing site visitors the best experience possible. We’ve been talking about the importance of having a mobile version of your website since 2009. Look around. I mean look up (from your phone), then look around.
So talk to someone (insert blatant self-promo here 🙂 ) about getting a mobile-friendly or better yet, responsive (RWD) website built asap. Nearly every WordPress theme is responsive these days and if you want something even easier to use, Squarespace has all responsive themes. A mobile-friendly website can be built very quickly if needed. But be sure to move over your SEO tags too so you don’t lose those keywords.
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