Welcome a blog that focuses on websites, social media & online marketing strategies.
Kick your feet up and stay a while.
New Sky Websites is coming up on 4 years of being in business and while there have been countless Google and technology changes, one thing will never change – my heart towards helping non profit organizations and churches. When I founded New Sky, I felt I had to move away from my non profit experience and focus more on building …
Nothing pops my corn like dishonest people taking advantage of others. And something I keep running into these days is domain name scams. Through my years of working with small business owners, pastors and non-profits, I can’t count how many times one of my clients was wise enough to ask about a “domain name renewal notice” from a company they didn’t …
I’ve seen website design trends come and go over the years. Sometimes what looks cool or cutting edge on a website isn’t the best solution for search engine optimization or the user experience. It’s important to balance the idea of a sharp design with the focus on achieving the goals of your website. I believe you can have both but you …
Social media networks have many features that persons who are not techno-savvy don’t use– because they simply don’t know about them. This article describes the most useful Social Media features you didn’t know existed, as well as help on getting started using them. Facebook Tools for Business Poll people in a group or event. You can poll Facebook users who are part of …
In one short week the mighty Google Mobilegeddon will come upon us. April 21, 2015. The Mopocalypse. Digital Dooms Day. Will it be an instant SEO suicide for all websites that don’t have a “mobile-friendly” user interface or will it be an epic panic-inducing fail like Y2K? No way am I going to jump on any bandwagon with both feet, but I will …
If you are a small business owner seeking more exposure, new customers and low cost advertising, social media platforms can be the way to go. But which social media is best for your objectives in 2015? This blog will examine the benefits of Linkedin, Twitter, Facebook, Google+ to give you an idea of where to start and focus your energy. It is helpful …
A potential customer has just arrived at your homepage. What next? Do they browse aimlessly? Or worse, click the little X in the corner after a brief glance? Let’s look at how you can snag those eyeballs and translate them into real results with an effective call to action (CTA). A CTA is a website element that encourages visitors to …
Logos are often the thing we remember most about a company. Whether it’s McDonald’s golden arch, Nike’s swoosh, Target’s red dot, or another logo entirely – a simple logo can help us recognize a company instantly. It’s the foundation for all their branding and it gives people instant recognition, a first impression and a lasting feeling. But why is a custom …
A lot of businesses use social media to promote their products, gain exposure and build connections with customers. But depending on how often you post to social media, this could mean the difference between making meaningful connections or none at all. If you post too often, customers will quickly get tired of seeing your posts. Post too little and social …
Have you heard that blogging will boost your search engine rankings? It’s true. Today, with so many people having access to the internet and countless means of social media, if you’re not blogging then your company is losing out. A study conducted by blogger.com reported that though while 60% of business have their own blogs, 65% of them haven’t updated …
